THE MAKING APP


As a founding member and Lead Copywriter at The Making App, I had the honor of creating voice guidelines including brand narrative, mission, and core values, as well as in-app copy, cultural initiatives, and marketing assets to help build the very first social app made by and for makers.

You can find a list and examples of various voice and copy touchpoints here, developed in close work with Founder + CEO Ashley Yousling, President Carrie Bostick-Hoge, Head of Marketing Jen Joyce, Lead Designer Emily Ching, User Researcher + Writer Marina Scott, Operations Lead David Yousling, and Software Engineer Jason Buck.

  • Marketing Copy
    Product Copy
    User Features
    Meet the Team
    About, Mission, Vision
    Core Values
    Class Descriptions
    Instructor Bios

  • Editorial Support
    Copy Editing
    Proofreading
    Culture Features
    Podcasts

  • Onboarding
    Navigation
    User Flows
    How-Tos
    Pop-ups
    Filters + Lists
    Privacy + Terms
    Help Center + FAQs
    App Store Copy

  • App Marketing
    Ad Copy
    Promotional Content
    Email Banners
    Live Events
    SEO/SEM
    Influencer Relations
    Series Content
    Polls + Surveys

  • Email Design
    Banners + Ads
    Lists + Segments
    A/B Testing
    Onboarding
    Promotional Content
    Event Reminders
    Customer Service

  • Organic Content
    Instagram + TikTok Live
    Interviews + Spotlights
    Sponsored Posts
    Promotional Content
    Podcast Audiograms
    In-app Community Management

  • Culture Initiatives
    Land Acknowledgements
    Research + Development
    Monthly Playlists
    Virtual Meetups
    Town Halls

BRAND VOICE

APP EXPERIENCE

WEB EXPERIENCE

DIGITAL MARKETING

EMAIL MARKETING

SOCIAL CONTENT

CULTURE INITIATIVES

MAKING MAGAZINE

As Lead Copywriter and Copy Editor at Making Co., I ensured consistency across brand guidelines for Making Magazine and BRIGHT Magazine, produced creative content for The Making Blog, drafted script writing for the Making Conversation podcast, and proofread to maintain editorial standards for stories, interviews, essays, and craft patterns, among countless other wordy ventures.

A brief list and examples of my work and personal projects for Making can be found below:

  • Making No. 12 / DUSK
    Making No. 13 / OUTSIDE
    Making No. 14 / INSIDE
    Winter Vol. 3 / GIFTS
    BRIGHT / Vol. 1
    BRIGHT COLLECTIVE / Vol. 1

  • Letter from the Team
    Land Acknowledgement
    Editorial Development
    Interviews
    Introductions
    Bios, blurbs, etc.
    Proofreading

  • Content Creation
    Story Development
    Script Writing
    Audio Production
    Subscription Services

  • Podcast Scripting
    Episode Notes
    Introduction
    Giveaways
    Advertisements
    Audiograms
    Transcription

  • Content Creation
    Contributor Spotlights
    D.I.Y. Tutorials
    Product Launches
    Podcasts
    Promotions
    Events
    Culture

  • Weekly Newsletters
    Promotional Content
    Event Reminders
    User Registration
    Email Design
    Lists + Segments
    A/B Testing

  • Organic Content
    Sponsored Ads
    Interviews + Spotlights
    Promotional Content
    Podcast Audiograms